Producer of point of interest Movies like Shankarabharanam, Sagarasangamam and Swatimutyam, Edida Nageswara Rao passed away on Sunday evening in the city in a corporate hospital.
The body of the 81-year-old honour winning producer would be taken to his 'Shankarabharanam Nivasam' at Film Nagar on Monday morning and the last customs would occur at Mahaprasthanam crematorium at night. He is survived by wife and a child.
Born on April 24, 1934, late Nageswara Rao began his profession as a theater artiste, film actor, dubbing artiste and transformed into a producer by launching Poornodaya Movie Creations. Holding hands with prominent chief K. Vishwanath, Edida Nageswara created his maiden movie Siri Muvva, a runaway hit in 1978.
Taking all things together, he produced 10 movies which ended up being exceptionally famous. There was no thinking back as his subsequent movies Tayaramma Bangarayya (1979), Shankarabharanam (1979), Seetakoka Chiluka (1981), Sagarasangamam (1983), Sitara (1984), Swatimutyam (1986), Swayamkrushi (1987) and Apatbandhavudu (1991) went ahead to end up huge hits furthermore stowed a few recompenses at the national level for best element film in Telugu category.
Shankarabharanam, Swayamkrushi, Siri Muvva, Swatimutyam won national grants while Apatbandhavudu, Swarakalpana, Sitara, Sagarasangamam, Seetakoka Chiluka and Tayaramma Bangarayya movies left with Nandi awards. Siri Muvva and Swatimutyam likewise had the qualification of being screened at Moscow Film Festival even as Shankarabharanam brought him discriminating recognition at the worldwide level.
Telangana Chief Minister K. Chandrasekhar Rao grieved the veteran's demise producer. By delivering movies like Shankarabharanam and Sagarasangamam, he solidified his place in the hearts of film goers, he said.
AP Chief Minister N. Chandrababu Naidu and YSR Congress president Y.S. Jaganmohan Reddy and others grieved his death.
Popular director K. Vishwanath termed the death of Edida Nageswara Rao as a big personal loss to him. Reviewing his nearby relationship with the late producer, Mr. Vishwanath said Telugu film industry has lost a prominent identity and his misfortune can't be adjusted.
Comedian Ali said it was the late producer who had given him opportunity as a child artiste in Seetakoka Chiluka. "It was through the Bharatiraja-coordinated film that I entered the film business," he said, including that Nageswara Rao would dependably enquire about the film's prosperity identities.